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Time Saving Twitter Tips
Twitter has gained huge popularity, but what are the best ways to get it working for your business?

Here are our top five suggestions to keep your time and your tweets in check:

1. Be relevant – people don’t want to hear weather updates or their horoscope from your tweets. Make your content interesting and relevant; simply the best way to gain followers, website visits and who knows… sales. (Our web designer colleague gains regular work from Twitter.)

2. Volume – research shared by the Chartered Institute of Marketing shows that more than three tweets a day could easily disengage your followers. Go for the ‘little and often’ approach

3. Re-tweets – research shows that asking for ‘please retweet’ rather than ‘RT’ gets a better response from Twitter-users. (51% compared to 39%, HubSpot) Please don’t lose manners by cutting 140 character corners.

4. Timing – whilst Hootsuite will tell you that 12pm – 3pm is the best time to send a tweets, when will your market have a chance to see them? At Decisions Marketing, we’re big research fans. But – data must be interpreted with your own target customers in mind before you make changes to what you’re doing.    

5. Following – the same with any social media, before sharing content and following Twitter users, check to see if their content is relevant to you or your followers. If not, don’t do it.Hopefully, the above tips will help save some Twitter time for you.

One last thought – if time is tight, consider working with someone to create your content for you; to give it that perfect blend of interesting, relevant and personable… with a subtle sales edge too. We can help – why not arrange a free discussion?

Lastly, if any of you are not already using planning tools to help your Twitter feed, why not?! Free tools such as Hootsuite and Tweetdeck are saviours of time and sanity. For regular marketing tips such as these, please connect with us on Twitter. See you there!

Advertising on Twitter
Advertising on Twitter has recently been extended to include those of us in the UK. There are two key choices involved: promoted tweets and promoted accounts.

1. Promoted Tweets
Why use Promoted Tweets?
  • Increased coverage for your strongest messages or special offers
  • For driving visitors to your website
  • More engagement within Twitter
Promoted tweets appear within timelines and at the top of the relevant search results shown within Twitter. (In this way, it’s a similar format to Pay Per Click.) Twitter assesses the interests and content within a timeline when deciding where to include your promoted tweet.

With internet searches, users often disregard ‘sponsored’ positions. This is less apparent within Twitter – so far. Promoted tweets will only appear within Twitter timelines if content is deemed relevant to the account. So… how you target your campaign is vital.

People can engage with a promoted tweet exactly as they would with a regular tweet, (retweet, reply, favourite etc.).

2. Promoted Accounts
Why become a Promoted Account?
  • Collect extra followers, fast
  • Creating longer term engagement and reach for activity
Promoted accounts are the suggestions of ‘who to follow’ which appear on the left side of the home screen. You’ll now see promoted accounts as well as suggestions naturally found by Twitter.

You can target new followers by keywords, interests and usernames. Twitter will prompt you for via a series of choices. If you choose a user name (@username), Twitter will analyse this username’s followers looking at who they are and what interests those people have in common. This route can be handy if you know the @username of an influential person within your market or maybe that of a key competitor.
Both routes include options on expenditure, location and gender. Good news for well- targeted campaigns. Excellent news for capping your budget! Plus – you only pay if someone engages with your promoted tweet, or follows you as a promoted account.

Whichever route you choose, ensure that the interests/accounts involved are aligned to your Twitter content. In other words, attract potential followers who will be genuinely interested in your tweets – and in you.  

Users cannot stop promoted tweets and accounts from appearing within their Twitter session. By promoting tweets and accounts based upon relevance, Twitter is hoping that this will not cause an adverse reaction amongst users.

The rules may change based upon user experience, feedback... and shareholder pressure. Rumours are rife that Twitter will lose its 140 character limit in order to entice advertisers now that it has shareholders to please and answer to. Watch this space!

If you would like to explore Twitter advertising, start using Twitter or help with content for social media, please contact us. Plus - you could always follow us on Twitter!